Fairmont: Shopify Store Redesign
Project:  Shopify store redesign
Employer: SOVI Creative (Freelance/Contract)
Role: Art Director | User Interface | User Experience 

Responsibilities:

Setting creative direction, user interface design, user experience design, produce creative assets and work collaboratively with client and their various project stakeholders.

Challenge:
1. SOVI Creative approached me to redesign their client (Fairmont) Shopify store.

2. Redesign Fairmont's online store so that it has a modern, clean and visually pleasing design that compliments the brands modern, tranquil and relaxing style.

3. Create an intuitive user experience that engages customers to explore various luxury products and seamlessly direct them to checkout.

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