RATESDOTCA: Rebranding of Kanetix.ca
Project: Rebranding Kanetix.ca
Employer: RATESDOTCA (Full-Time)
Role: Art Director | User Interface | User Experience
Responsibilities:
- Help establish creative direction, user interface design, user experience design, produce creative assets and work collaboratively with various stakeholders.
- Brand Ambassador for RATESDOTCA Group Ltd., RATESDOTCA.
Challenge:
1. Design an intuitive and frictionless user interface that allows customers to easily navigate to online products and tools.
2. Help convey our financial products in a more tangible, relatable and meaningful way. We created friendly characters representing each financial product.
Employer: RATESDOTCA (Full-Time)
Role: Art Director | User Interface | User Experience
Responsibilities:
- Help establish creative direction, user interface design, user experience design, produce creative assets and work collaboratively with various stakeholders.
- Brand Ambassador for RATESDOTCA Group Ltd., RATESDOTCA.
Challenge:
1. Design an intuitive and frictionless user interface that allows customers to easily navigate to online products and tools.
2. Help convey our financial products in a more tangible, relatable and meaningful way. We created friendly characters representing each financial product.
3. Design clean, visually pleasing and user friendly product landing pages to help quickly inform, educate and guide customers to our insurance online quoters, financial calculators and product comparison tools.
